The goal of Lunch Tray Talk is to connect high school students with young adults who are close in age and experienced with personal finance (higher education, taxes, moving out, entry-level jobs…), with casual and friendly atmosphere to make personal finance an easier topic to discuss, preparing them with confidence and financial literacy to make important financial decisions that they will face after graduation.
Seeking playful and energetic but minimal and less text-heavy design to align with teenagers and young adults as target audience as well as the program's goal of transforming the typically intimidating topic of finance, I developed a promotional poster, a brochure for students to interact with during the action, and a website to keep the engagement going.
